As of September 1, 2014, The CinemaNow app will no longer be available on Western Digital devices that use downloadable file formats including (but not limited to) the following models:
Western Digital TV Live plus Model no: WDBABX0000 2010
Western Digital TV Live Hub Model no: WDBABZ0000 2010
Western Digital TV Live (gen 3) Model no: WDBHG70000NBK 2011
The following WD model will continue to be supported: WD TV Streaming Media Player WDBMBA0000NBK.
Please contact customer support for any additional questions or concerns.